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Fuel Your Business By Cutting Advertising Costs
By Catherine D'Agostino
Fuel your business by cutting advertising costs? As crazy as is sounds,
it is actually a simple concept that can easily be put into play by just
about anyone.
The Trap
You need to stimulate business. You pay a hefty price, run an ad, and
customers come. A few weeks later, business tapers off. Time for another
ad. You pull out your checkbook. Growing your business feels more like
feeding an expensive habit.
The Problem
Much of the benefit from traditional printed advertising is short lived.
A quick burst; then it's over. If you want an instant replay, you've
got to pay (and pay and pay).
What you need is:
1). A way to reach your customers without paying each time; or
2). A way to get your customers
to COME TO YOU; or ideally BOTH
The Method
Both solutions can be achieved with a simple, low-cost website--once you
learn how to use it. Here's how:
1). Find a way to reach your customers without paying.
Email--it's free. The only catch is that your customers have to give you
their email address. Since they are not interested in receiving your ads
by email, how can you motivate them to provide you with access and permission
to advertise to them by email? Coupons. No one wants advertising.
Everyone wants to save money. They give you their email address. You email
them your coupons.
2). Get your customers to COME TO YOU.
This is where most small businesses commit website suicide: Their website
is nothing more than a pretty (but static)
About the Author
Catherine D'Agostino is the founder of WithCoupon.com and PizzaCouponsNOW.com where she has integrated coupons and customer email marketing into a simple, low-cost all-inclusive website package for small business.
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